Make the investment decision before making the investment
Market, technical, operational and financial feasibility studies for startups, SMEs and investors across the Middle East and Africa.
Ur-Serv helps decision-makers evaluate demand, costs, operating requirements, financial returns and critical risks before committing capital.
Every engagement is scoped around a defined business decision, with the depth of research matched to the size and risk of the investment.
Packages start from USD 7,000.
Final scope depends on the number of products, markets, locations, scenarios and validation activities required.
Feasibility Advice Built for real decisions Across Middle East & Africa
Trusted by 50+ businesses in UAE, Saudi Arabia, Egypt, Kenya & 10+ countries.
Ur-Serv supports businesses across the Middle East and Africa with commercially grounded research, practical operating analysis and transparent financial modelling.
Industries Served
20
Projects deployed
125+
Years of Experience
25
Customer Retention
85%
Confidential delivery · Arabic and English reporting · MEA market understanding · Sector-specific specialist support
A promising idea is not yet an investable project
Many projects fail before launch because the underlying assumptions were never tested.
Others begin operations and discover that demand, pricing, capacity, regulation or operating costs differ materially from the original expectations.
A professionally scoped feasibility study helps management answer the questions that matter before capital is committed.
Is there sufficient demand?
Estimate the addressable market, target customers, demand drivers, competitive alternatives and realistic routes to market.
Can the project compete?
Test the proposed value proposition, selling-price assumptions, cost position and competitive advantages against realistic market conditions.
Can the project operate effectively?
Identify the required technology, capacity, supply chain, people, facilities, approvals and operating processes.
Will the
investment create an acceptable return?
Model capital expenditure, operating costs, working capital, revenue, margins, cash flow, break-even, returns and downside scenarios.
What could make the project fail?
Identify commercial, operational, technical, regulatory, financial and implementation risks—and define the actions needed to control them.
Discuss Your Investment Decision
TRUSTED BY LEADING BUSINESSES ACROSS MEA
Why 73% of MEA Projects Fail Without Proper Feasibility Studies
Problem:
Incomplete Market Research
Consequence:
Wrong pricing, poor demand forecasting, missed opportunities
Our Solution:
15+ data sources, competitor analysis, customer surveys, demand modeling
Problem:
Unrealistic Financial Projections
Consequence:
Bank rejection, investor drop-out, cash flow crises
Our Solution:
CPA-validated models, sensitivity analysis, break-even scenarios, funding strategies
Problem:
Missing Regulatory Compliance
Consequence:
License delays, fines, legal complications
Our Solution:
Country-specific legal frameworks, free zone expertise, government liaison
Complete coverage does not mean unlimited scope
Every Ur-Serv feasibility study is designed to address the decision areas agreed in the proposal. What changes between packages is not whether the work is professional or complete.
What changes is the breadth of the assignment, depth of evidence and degree of independent validation.
Scope breadth
How many products, business models, customer segments, countries, locations, capacities or investment scenarios must be assessed?
Research depth
Will the study use desktop evidence only, or will it include interviews, surveys, fieldwork, supplier engagement and primary market validation?
Technical depth
Does the decision require a high-level operating concept, specialist technical review, preliminary engineering, laboratory analysis or pilot testing?
Decision confidence
Is the study intended for an early-stage internal decision, management approval, investor discussion, bank submission or final industrial investment decision?
Important clarification:
The USD 7,000 Starter package can provide a complete feasibility foundation for one clearly defined opportunity using desktop evidence, client-provided information and benchmark assumptions.
Projects involving multiple opportunities, countries, sites, technologies, surveys, laboratory work, detailed engineering or extensive customer and supplier validation require Professional, Premium or custom scope.
Comprehensive Feasibility Study Services
One integrated view of project viability
A feasibility decision is rarely only financial or only commercial.
Ur-Serv connects the market, operating, technical and financial assumptions so management can see how the complete business case works.
Market Feasibility
- Market structure and industry dynamics
- Market size and demand indicators
- Customer segments and purchasing criteria
- Competitor and substitute analysis
- Pricing and route-to-market assessment
- Import-substitution and export potential
- Demand forecast assumptions
- Commercial risks and market-entry requirements
Technical & Operational
- Product or service definition
- Technology and process-route assessment
- Capacity and utilization assumptions
- Equipment and facility requirements
- Supply-chain and sourcing analysis
- Location and logistics considerations
- Organization and staffing requirements
- Quality, regulatory and certification considerations
- Implementation requirements and operating risks
Financial Feasibility
- Capital-expenditure assumptions
- Operating-cost structure
- Revenue and pricing model
- Working-capital requirements
- Profit-and-loss projections
- Cash-flow projections
- Break-even analysis
- Payback, ROI, NPV and IRR where appropriate
- Sensitivity and scenario analysis
- Funding requirements and investment economics
Risk and Implementation Assessment
- Commercial and competitive risks
- Supply and operating risks
- Technical and execution risks
- Regulatory and compliance risks
- Financial and funding risks
- Critical assumptions and decision conditions
- Phased implementation roadmap
- Go, conditional-go, hold or no-go recommendation
Select the study that matches your decision
Defined opportunity feasibility
For a business that has already selected the product, service, location or investment concept it wants to evaluate.
Typical question: Should the company invest in this defined opportunity?
Expansion feasibility
For an existing business considering a new branch, factory, warehouse, market, service line or capacity expansion.
Typical question: Is expansion preferable to improving or consolidating the existing operation?
Market-entry feasibility
For companies evaluating entry into Egypt, the GCC or selected African markets.
Typical question: Is the target market sufficiently attractive, accessible and profitable?
Investment opportunity assessment
For investors who have not selected the final product and need to identify, screen and prioritize several opportunities.
Typical question: Which opportunity deserves detailed feasibility and investment?
Industrial and manufacturing feasibility
For projects requiring market analysis to be integrated with raw materials, process routes, capacity, technology, equipment, utilities and production economics.
Typical question: Can the product be manufactured competitively at the proposed scale?
Startup feasibility
For founders who need a structured assessment of one defined business model before launch, fundraising or major spending.
Typical question: Is the proposed business model commercially and financially viable?
The exact analyses, data sources and validation activities included in each engagement are defined in the approved proposal.
Laboratory work, pilot trials, detailed engineering, legal opinions, environmental-impact studies and binding supplier quotations are included only when expressly stated.
Specialized Feasibility Studies by Industry
🏭 Manufacturing
Food & Beverage, Industrial, Automotive
📦 Distribution & Self Storage
Warehouses, Storage Facilities
🛍️ Retail
Shopping Malls, E-commerce, Franchises
💻 Technology & IT Solutions
Startups, SaaS, E-commerce Platforms
🌾 Agriculture
Farming, Livestock, Agri-Tech
🎓 Education
Schools, Universities, Training Centers
🚚 Logistics
Warehousing, Transportation, Supply Chain
🏨 Hospitality
Hotels, Resorts, Restaurants
☀️ Renewable Energy
Solar, Wind, Green Hydrogen
🏢 Real Estate
Residential, Commercial, Mixed-Use
SMART Solutions & Fiber Optics
Residential, commercial, and hospitality
Pharmaceutical
Manifacturing companies , retail Pharmacy chains, ..
🏥 Healthcare
Hospitals, Clinics, Pharma
Furniture
Office furnitue, home furniture, and other..
Printing
Innovative solutions 3D printing, water transfer printing, others...
Serving 20+ Countries Across Middle East & Africa
GCC Countries:
UAE (Dubai, Abu Dhabi, Sharjah)
Saudi Arabia (Riyadh, Jeddah, Dammam)
Qatar
Oman
Bahrain
Kuwait
North Africa:
Egypt (Cairo, Giza, Alexandria)
Morocco
Tunisia
Algeria
Libya
Africa:
Ghana
Kenya (Nairobi)
Nigeria
Tanzania
South Africa
Ethiopia
Levant & Others:
Jordan
Lebanon
Iraq
Turkey
Important note:
Geographic coverage in a package is defined in the proposal.
A regional reference or export scan is not the same as a separate full feasibility assessment for every country.
Your Feasibility Study in 5 Simple Steps
1
Define the Decision
(Day 1 to Week 1)
A senior consultant works with management to define the investment question, objectives, product or service, market, capacity assumptions, required evidence and decision criteria.
Outputs may include:
· Confirmed scope and decision question
· Information request
· Assumptions register
· Research plan
· Agreed deliverables and timeline
2
Build the Evidence
(Week 1-2)
The project team collects and evaluates the evidence required by the selected package.
This may include secondary research, trade data, competitor analysis, interviews, surveys, field visits, supplier engagement and specialist review.
Important:
Activities such as independent interview recruitment, surveys, supplier quotations, fieldwork and site visits are included only when stated in the proposal.
3
Test The Business Case
The project team collects and evaluates the evidence required by the selected package. This may include secondary research, trade data, competitor analysis, interviews, surveys, field visits, supplier engagement and specialist review.
Important: Activities such as independent interview recruitment, surveys, supplier quotations, fieldwork and site visits are included only when stated in the proposal.
4
Recommend The Decision
Management receives a clear conclusion, not only a collection of market facts.
The final recommendation identifies:
- What appears commercially attractive
- What remains uncertain
- Which assumptions require validation
- What should be changed
- What should not be pursued
- What must happen before investment
5
Support Implementation
Management receives a clear conclusion, not only a collection of market facts.
The final recommendation identifies:
- What appears commercially attractive
- What remains uncertain
- Which assumptions require validation
- What should be changed
- What should not be pursued
- What must happen before investment
Process note:
Typical timing depends on scope.
Starter assignments normally require 2–3 weeks, Professional assignments 4–5 weeks and standard Premium assignments 6–8 weeks.
Multi-opportunity, industrial, laboratory-led or multi-country programs require a custom schedule.
Transparent Pricing—No Hidden Fees
All prices are in USD and exclude applicable taxes and approved pass-through expenses unless stated otherwise.
Rates may vary based on country, industry, and project complexity.
The package prices below are starting fees for a defined scope.
Final pricing depends on:
- Number of products or opportunities
- Number of markets or countries
- Number of sites or locations
- Number of customer segments
- Research and interview requirements
- Availability of reliable data
- Technical and specialist complexity
- Surveys, fieldwork and travel
- Laboratory or pilot requirements
- Number of financial scenarios
- Delivery urgency
Before comparing packages
Every package can cover the agreed decision areas.
The difference is the evidence used to support the answer.
Package 1: Starter
A complete feasibility foundation for one clearly defined opportunity
Complete foundation using mainly desktop evidence.
✓ Basic market research
✓ 2–3 week delivery
✓ Desktop research & secondary data
✓ Standard financial model
✓ Ideal for: SMEs and early-stage internal investment decisions where the product, service and primary market are already defined.
The Starter package is complete for the defined decision and contracted evidence level.
Where material assumptions cannot be validated within the package, they will be identified clearly in the report as conditions requiring further validation.
Package 2: Professional
⭐ Most Popular
A validated feasibility study for one defined opportunity
Greater confidence through selected primary validation.
✓ Expert interviews & primary data
✓ 4–5 week delivery
✓ Supplier quotes & market validation
✓ Sensitivity analysis
- ✓ Ideal for: growth-stage businesses, management investment decisions and projects requiring selected market, supplier or expert validation.
Research basis:
Secondary evidence plus selected primary research and specialist input within agreed limits. Scope limits defined in the proposal
Package 3: Premium
An enhanced feasibility study for complex or higher-risk decisions
Greater depth through broader fieldwork, scenarios and specialist inputs.
✓ Fieldwork, surveys & focus groups
✓ 6–8 week delivery
✓ Multi-scenario financial modeling
✓ Full competitive & risk analysis
- ✓ Best for larger investments, institutional decision-makers and projects requiring broader primary evidence, fieldwork, multiple scenarios or specialist participation.
Package 4: Custom Programs
Strategic Opportunity and Industrial Investment Programs
Assignments start before conventional feasibility. They identify and compare possible opportunities, eliminate weak options and progressively develop the strongest case through structured decision phases.
Each phase can be contracted independently.
At the end of every phase, the client can stop, proceed with Ur-Serv or continue with another advisor using the completed deliverables, subject to agreed intellectual-property and third-party data conditions.
- ✓ Ideal for: investors who have not yet selected the final product, technology or investment opportunity.
Pricing note:
Prices vary by country, industry, and project complexity.
Not every project requires every tool at the same depth.
Deliverables are selected to answer the agreed decision efficiently.
Report quality is measured by the reliability and usefulness of the decision—not by page count alone.
Real Results from MEA Businesses
Accra E-Logistics Platform
Client: Ghanaian e-commerce logistics startup
Challenge: Determine whether to build a proprietary distribution & last-mile delivery network or partner with existing carriers across Greater Accra and Kumasi
Result: Build-vs-partner analysis completed in 3 weeks; partnership model selected, reducing capital requirement by 61% and cutting time-to-market from 14 months to 5
Muscat Retail & F&B Operator
Client: Omani family business with 3 retail outlets and 2 restaurant branches
Challenge: Assess whether to consolidate operations or expand into a fourth city before the end of the fiscal year
Result: Feasibility study revealed the consolidation path delivered 2.4x higher 3-year return; expansion deferred, saving an estimated $1.1M in premature capital deployment
Cairo Medical Services Group
Client: Egyptian private healthcare operator
Challenge: Assess feasibility of expanding two outpatient clinics into a full diagnostic centre
Result: Break-even identified at month 19; phased rollout plan approved by board and operational within 6 months
Why MEA's Leading Businesses Trust Us
Commercially grounded, operationally realistic
🌍 Local Market Experts
In-country analysts in 15+ cities. Arabic & English reports.
Research and recommendations are adapted to MEA operating conditions, data availability, customer behavior and investment realities.
Transparent assumptions
Important estimates, limitations and assumptions are stated clearly so management can understand what is supported by evidence and what still requires validation.
🏆 20+ Years Experience
125+ successful projects. Confidential and professional delivery
Sector, technical, regulatory, laboratory and engineering experts can be added when the decision requires knowledge beyond the core advisory team.
The objective is to help management make the right decision—including recommending that an opportunity should be changed, postponed or not pursued.
🤝 End-to-End Support
From feasibility to business setup. Ongoing advisory included.
Market, operating, technical and financial assumptions are assessed together instead of being presented as disconnected sections.
The study does not stop at “the project is feasible.” It identifies conditions, priorities, risks and next actions required to move forward responsibly.
Clear evidence. Clear assumptions. Clear decision conditions.
A feasibility study reduces uncertainty; it does not eliminate it.
Market conditions, prices, exchange rates, regulations, input costs, technology performance and implementation outcomes can change.
Ur-Serv therefore distinguishes between:
· Verified historical information
· Third-party market evidence
· Client-provided information
· Supplier or expert input
· Benchmark estimates
· Management assumptions
· Consultant assumptions
· Matters requiring additional validation
Each report states its material assumptions and limitations.
Where laboratory work, engineering, legal review, environmental studies or customer trials are necessary for the final investment decision, the recommendation will identify them as conditions before implementation.
Frequently Asked Questions About Feasibility Studies
A feasibility study evaluates whether a proposed project or business opportunity is sufficiently attractive and practical to justify investment.
It normally examines the market, customers, competition, operating requirements, technical needs, costs, revenues, financial returns, implementation requirements and major risks.
It helps you make informed decisions, secure funding from banks or investors, and avoid costly mistakes.
In the MEA region, where market data can be fragmented, a professional feasibility study is essential for success.
Pricing varies by scope and complexity.
- In UAE, basic studies start at AED 25,000, professional packages at AED 50,000, and premium projects at AED 75,000+.
- In Saudi Arabia, prices range from SAR 20,000 to SAR 150,000+.
- In Egypt, costs start from EGP 50,000.
We provide customized quotes based on your specific needs.
Yes—for one clearly defined opportunity and the evidence level stated in the Starter scope. It can cover the essential market, operational, technical, financial and risk areas required for an early investment decision.
It relies mainly on desktop research, secondary data, benchmark assumptions and information supplied by the client.
It does not normally include independently recruited interviews, surveys, fieldwork, laboratory work, pilot trials, detailed engineering, binding supplier quotations or multiple product and country assessments.
The cost depends on the number of opportunities, countries, sites, customer groups, interviews, suppliers, specialists, technical routes, financial scenarios and validation activities required.
A desktop study of one defined opportunity is fundamentally different from discovering and validating several industrial investment opportunities.
· Starter provides a complete feasibility foundation using mainly desktop evidence.
· Professional adds selected primary research, interviews, supplier checks and deeper validation.
· Premium supports more complex decisions through broader fieldwork, scenarios and specialist input.
The signed proposal defines the final scope, limits and evidence level.
Ur-Serv can structure an opportunity-identification program.
Phase 0 identifies and screens possible opportunities, Phase 1 develops and compares shortlisted cases, and Phase 2 completes detailed feasibility for the final selected case.
This is a custom engagement because the team must assess several possibilities before the conventional feasibility study begins.
Interviews are included only when stated in the proposal.
Starter studies normally rely on desktop evidence and client-provided contacts.
Professional and Premium studies may include recruited interviews within defined limits.
Benchmark estimates may be used in Starter assignments. Professional and Premium studies may include selected budgetary supplier checks where specified. Binding quotations, tenders and EPC proposals require a separate scope and supplier process.
Ur-Serv provides business, operating and financial feasibility and can coordinate relevant Egyptian or regional technical specialists.
Detailed process engineering, construction design, signed engineering drawings and EPC documentation are separate professional services unless expressly included.
Not in the standard package prices unless expressly stated.
Laboratory characterization, sample testing, pilot trials and customer product qualification require separate scope, budgets, timelines and technical partners.
The report can support management, investor or financing discussions when it is scoped for that purpose. Bank requirements differ, and some lenders require prescribed formats, independent valuations, legal reviews, engineering reports or certified assumptions. These requirements must be confirmed before the proposal is finalized.
Depending on scope, the model may include revenue, cost of sales, operating expenses, capital expenditure, working capital, profit and loss, cash flow, break-even, payback, ROI, NPV, IRR and sensitivity analysis.
The appropriate metrics depend on the project, investment stage and reliability of available evidence.
Typical timelines are:
· Starter: 2–3 weeks
· Professional: 4–5 weeks
· Standard Premium: 6–8 weeks
· Multi-opportunity, industrial, laboratory-led or multi-country assignments: Custom schedule
The timeline begins after contract activation, initial payment and receipt of the required client information. Client or third-party delays may affect delivery.
We prioritize accuracy without compromising speed, and can offer expedited services for urgent needs.
Depending on the engagement, the client may need to provide:
· Business objectives and investment criteria
· Proposed product or service
· Target customers and markets
· Existing operating information
· Available financial data
· Expected investment capacity
· Supplier and customer information
· Site or facility information
· Relevant internal studies
· Management availability for interviews and reviews
Better client information improves accuracy and reduces unnecessary cost.
Yes. Complex assignments can be divided into opportunity screening, pre-feasibility and detailed feasibility.
Each phase ends with a defined decision gate, allowing management to stop, refine the opportunity or approve the next stage.
No professional feasibility study can guarantee commercial success. The purpose is to reduce uncertainty, test assumptions, expose material risks and provide a more informed basis for decision-making. Actual results depend on market changes, execution quality, financing, management and other factors.
We specialize in 50+ industries including real estate, hospitality, manufacturing, retail, healthcare, education, agriculture, logistics, renewable energy, technology, and construction. Our team includes industry-specific analysts with deep sector expertise.
Absolutely. We have a dedicated startup package starting at USD 7,000 that includes essential market research, financial projections, and investor pitch materials. We've helped 50+ startups across the MEA region.
Yes. An independent feasibility study must be able to recommend go, conditional go, hold, redesign or no-go. The objective is not to justify a predetermined decision; it is to protect the quality of the investment decision.
Ur-Serv can provide separately scoped support in business planning, operating-model design, supply-chain development, organizational development, implementation governance, performance management and ERP readiness.
Yes. Standard assignments may use an initial payment and final payment.
For Larger or multi-phase engagements structure 3-4 milestone use milestone payments linked to agreed deliverables.
We also work with select financing partners to help you fund your feasibility study.
The commercial proposal defines the payment schedule, taxes and approved pass-through expenses.
Simply click "Get Free Consultation" or contact us at support@ur-serv.com.
We'll schedule a 30-minute discovery call to understand your project, Ur-Serv will review the investment question, confirm the appropriate study level and provide a written scope, timeline, fee, deliverables, assumptions and exclusions.
No commitment required.
Ready to Validate Your Business Idea?
Whether evaluating a startup, expansion, new market or industrial investment, begin by defining the decision correctly.
A 30-minute consultation will help determine:
· Whether the opportunity is sufficiently defined
· Which study level fits the decision
· What evidence is essential
· What can be deferred
· The expected timeline and fee
Book a 30-min call with our senior consultant
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Tell us about the decision you need to make.
A senior consultant will review the information and respond within one business day.
Feasibility studies are decision-support services based on the scope, information and assumptions available at the time of the engagement.
They do not guarantee financing, regulatory approval, market performance or investment returns.
Legal, tax, engineering, environmental and regulated professional opinions are provided only where expressly included through appropriately qualified specialists.
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